Laura López 2025©
Hey! I’m Laura, a girl who just finished her university degree in Barcelona. I did a six-month internship with Enric Pérez, and I’m currently working on projects for some brands
Laura López is a graphic designer based in Barcelona. Currently studying at BAU, Universitat d’Arts i Disseny de Barcelona.
Showcase the most relevant projects from this year, but at the end of the website you’ll find a grid with many other projects.
Showcase the most relevant projects from this year, but at the end of the website you’ll find a grid with many other projects.
(001) MÁS ALLÁ DE
LO VIUSAL
( TFG )
Concept, Visual Research
This project explores the meaning of digital image today as a complex system of technical, symbolic, and cultural layers. Combining theory and practice, it develops a unique visual language of symbols reflecting the core concepts. These symbols are presented in posters and a sculptural installation that offers a physical, analog experience, expanding the understanding of digital imagery beyond the screen.
FINAL PROJECT PHOTOS:
Bruno Rodriguez
DIGITAL IMAGE
VISUAL LANGUAGE
SYMBOLISM
ANALOG EXPERIENCE
LO VIUSAL
( TFG )
Concept, Visual Research
This project explores the meaning of digital image today as a complex system of technical, symbolic, and cultural layers. Combining theory and practice, it develops a unique visual language of symbols reflecting the core concepts. These symbols are presented in posters and a sculptural installation that offers a physical, analog experience, expanding the understanding of digital imagery beyond the screen.
FINAL PROJECT PHOTOS:
Bruno Rodriguez
DIGITAL IMAGE
VISUAL LANGUAGE
SYMBOLISM
ANALOG EXPERIENCE
(002) AI-GENERATED IMAGES
In this section, I have gathered images created using artificial intelligence for various projects. These include editorial visuals, fittings, and objects that help contextualize different situations. Some of the images are from a website project designed in collaboration with María Bravo and Nadia Martínez. The main tool used for image generation was Midjourney, which enabled the exploration of new visual possibilities and enriched the creative process with innovative digital resources.
MIDJOURNEY
ART DIRECTION
MORE
In this section, I have gathered images created using artificial intelligence for various projects. These include editorial visuals, fittings, and objects that help contextualize different situations. Some of the images are from a website project designed in collaboration with María Bravo and Nadia Martínez. The main tool used for image generation was Midjourney, which enabled the exploration of new visual possibilities and enriched the creative process with innovative digital resources.
MIDJOURNEY
ART DIRECTION
MORE
The new brand image is based on blending the analog and digital worlds, making the brand more humanized.
ADVERTISING
SOCIAL MEDIA
ADVERTISING
SOCIAL MEDIA
(003) SOCIAL MEDIA
I worked for Sita Nevado, a local jewelry brand in Barcelona. For several months, I designed posts for advertising and social media, handling both art direction and design.
I worked for Sita Nevado, a local jewelry brand in Barcelona. For several months, I designed posts for advertising and social media, handling both art direction and design.
CLIENT
MANAGEMENT
ART/CREATIVE DIRECTION
MANAGEMENT
ART/CREATIVE DIRECTION
(001) BMM ARCHIVE ‘25
( Fashion Film )
Concept, Visual Research
and Video Editing
This project aimed to develop a video portfolio for fashion designer Berta Moreno, drawing inspiration from her archive
of sketches, and shaping a narrative thorugh her referents.
AUDIOVISUAL PIECE
With:
Sara Cladellas
Artur Costa
( Fashion Film )
Concept, Visual Research
and Video Editing
This project aimed to develop a video portfolio for fashion designer Berta Moreno, drawing inspiration from her archive
of sketches, and shaping a narrative thorugh her referents.
AUDIOVISUAL PIECE
With:
Sara Cladellas
Artur Costa
(001) TERRANOVA
We carried out a campaign to promote Terranova’s new website. To support this, we organized an exclusive event for members as the launch platform. We designed event-specific posters and created a physical mailer in the form of an envelope containing all the launch information.
We carried out a campaign to promote Terranova’s new website. To support this, we organized an exclusive event for members as the launch platform. We designed event-specific posters and created a physical mailer in the form of an envelope containing all the launch information.
CAMPAIGN DESIGN
WEB DESIGN (UX/UI)
With:Lola Valor/Sara Cladellas/ Artur Costa
WEB DESIGN (UX/UI)
With:Lola Valor/Sara Cladellas/ Artur Costa
It was an envelope containing graphic resources such as a postcard, a fanzine, and a scarf, all of which transported you into Terra Nova’s world, centered around the concept of an archive.
(003) WEB DESIGN
Design of a website initially created in Figma and then developed in HTML and CSS, with a focus on user experience. The project was made for the art gallery Pierre Dupont.
WEB (UX, UI)
FIGMA
GRAPHIC IDENTITY
RESPONSIVE DESIGN
Design of a website initially created in Figma and then developed in HTML and CSS, with a focus on user experience. The project was made for the art gallery Pierre Dupont.
WEB (UX, UI)
FIGMA
GRAPHIC IDENTITY
RESPONSIVE DESIGN
(005) CLIMATE CODE
(Printed Fabric)
Climate Code is a 2025 project that explores the impact of climate change through a series of six symbolic flags, each representing a different natural disaster. It is complemented by an editorial piece that offers context and reinforces the narrative. Together, they highlight the urgency and complexity of the climate crisis.
With:
Artur Costa
(Printed Fabric)
Climate Code is a 2025 project that explores the impact of climate change through a series of six symbolic flags, each representing a different natural disaster. It is complemented by an editorial piece that offers context and reinforces the narrative. Together, they highlight the urgency and complexity of the climate crisis.
With:
Artur Costa
MORE PROJECTS
2025
2025
In this section, I’ve gathered a selection of projects I’ve worked on throughout my journey. The collection showcases a wide range of work, from branding and image editing to experimental AI-driven designs. Beyond offering a broad overview of my design practice, it also includes highlights from projects previously introduced, creating a complete snapshot of my creative process and evolution.
MAGAZINE, WEB GRIFFO (MARIA BRAVO+ NADIA MARTINEZ), AI IMAGES SOS CAMPAIGN AI CRITIQUE VIDEO
TRANSITION FROM EXILE
+
PREVIOUS PROJECTS
TRANSITION FROM EXILE
+
PREVIOUS PROJECTS
DESIGN
GENERATION
GENERATION
WEBSITE
DESIGN-RELATED
EXPERIENCE AND STUDIES